Radio Communication

This course is an analysis of an existing radio station’s format. The station may be from the local area provided you have enough information about the station to conduct a full analysis (i.e. tapes or listening to the station via the World Wide Web). In this assignment include: station call letters, dial position, music, announcing style, format clock (overall or for day part), rotation, use of on-air personalities, promotional package, slogans, stop sets, etc. Analysis should detail how a station meets the needs of its target audience. For example if a station has a format that appeals to teens, do the commercials aired on the station target that audience? Analyses will be shared in class.